Start With Why

Author: Simon Sinek
Title: Start With Why
Plot: Simon explains why some companies thrive despite market conditions while others fail
Note: This is an excellent book and one of my most popular podcasts

Listen to "Start With Why by Simon Sinek [11 Mins]" on Spreaker.

I view this book as a must read because of the impact it had on me personally. But the audience for this book is marketing students, corporate consultants, anyone with aspirations of leading causes, saving or starting companies, becoming CEO or inspiring others.

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